Thursday, June 7, 2018

How Quilt Guilds Can Use Social Media

Do you belong to a guild? No doubt if you do, you love it for so many reasons, and one huge part of that is probably the social!

The downside of that is many guilds only meet once a month. 
How nice would it be to stay connected to your guild every day, when you want!

Enter social media for quilt guilds. 

Social media has so many extraordinary tools that guilds can capitalize on to make the most of your guild!

Have your guild set up an Instagram account. You can read about it here.  Post pics of your guild's show and share so those that missed the meeting can see the eye candy. And if you shared a quilt, you can share on your instagram account by using 'repost'. You can post up to 10 pics at a time by simply hitting the little pic icon at the bottom right of this pic that will then allow you to select up to 10 pics from your gallery. 

I love scrolling through a guild's instagram post to see the great quilts shown at their meeting.

What a fantastic way to reach your members and keep socializing long after the meeting is over!

You can create a page that allows everyone on facebook to see what you are up to and to really hilight your guild and events. With a page, only the editors and administrators can post. But you can add comments. An example of a page is mine  at Jackie's Art Quilts. You can see that only I create posts but anyone can comment. 

 A group is often a great way for guilds to communicate and it can be open or closed. Regardless if it is open or closed, anyone can post in the group. Which is a fabulous way to ask questions, show your quilts , send meeting reminders etc. 
Open meaning that anyone on facebook can view the group's content. 
Closed meaning, a person must get permission to join and you can then share pics, post guild reminders, events etc within a network of people.  The Modern Quilters of Canada is a closed group but you can ask permission to join and then see and post pics of quilts, ask questions, comment etc. 
I love facebook groups for guilds as it encourages dialogue and continues to build communication and friendships.

Blogs used to be very popular and some guilds still use them as a tool for their guild. It is like writing a small story on a timely basis. Some guilds will post once a month and hilight the activities of the guild, pics of the quilts, and promote shows etc. You can often sign up to receive an email notification when the blog has been updated. The drawback is that this doesn't allow for much engagement by the reader. They can leave a comment but that is pretty much it. 

I find this is a great tool to share the guild newsletter, remind members of a guest speaker, what to bring etc for guild meetings. I like this used in conjunction with another social media platform that allows engagement or conversation back and forth. 

I hope your guild considers using social media to benefit their members.


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